Testing is being done in the US with limited users on Android, iOS and the web
The creator will be able to attach the product to the video, click on the shopping bag icon to purchase
YouTube is testing a new feature. The new feature will allow the user to purchase the direct product, which will appear in the video. Viewers will be able to find and purchase products featured in YouTube videos.
The feature is currently being tested in the US with limited users on Android, iOS and the web. The creator, who is part of the testing, can attach some products to his video that will be available for purchase through the shopping bag icon.
The company has shared details of the feature being tested on the Google support page. The company said that these features will give viewers information about the product seen in the video and the option to buy it. YouTube says it is currently working with selected creators on this pilot project.
One click will get product information.
It will be at the bottom left corner of the video. From here they will find more information, related videos and options to buy the product.
Creators will be able to add products themselves to videos In
October 2020, Bloomberg reported that YouTube asked creators to use YouTube software to tag and track products that appear in videos. According to the report, the data will be attached to Google's shopping tools and analytics. The report said a YouTube spokesperson confirmed that the platform was testing the feature with limited users and video channels and that the creators would have control over the products they saw. YouTube will soon offer this feature to more users.
The company has shared details of the feature being tested on the Google support page. The company said that these features will give viewers information about the product seen in the video and the option to buy it. YouTube says it is currently working with selected creators on this pilot project.
One click will get product information.
It will be at the bottom left corner of the video. From here they will find more information, related videos and options to buy the product.
Creators will be able to add products themselves to videos In
October 2020, Bloomberg reported that YouTube asked creators to use YouTube software to tag and track products that appear in videos. According to the report, the data will be attached to Google's shopping tools and analytics. The report said a YouTube spokesperson confirmed that the platform was testing the feature with limited users and video channels and that the creators would have control over the products they saw. YouTube will soon offer this feature to more users.
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